Grade 15 - Marketing
Florida Marketing Essentials B (Credit: 0.50)This one-semester course is intended to help you gain familiarity with the fundamentals of the
business and marketing worlds. This course has 15lessons organized into 3units. Each unit has
a Unit Activity, and each lesson contains one or more Lesson Activities.
This course explains the importance of positive work ethics, integrity, and self-representation in
a workplace. It also discusses the scope and impact of various marketing functions on
advertising. The course explains the importance of segmentation, positioning, and marketing
research in advertising. In addition, the course emphasizes the significance of advertising and
marketing campaigns; leadership and conflict management; time, task, and resource
management; and teamwork in a workplace.