Grade 15 - Marketing
Florida Marketing Essentials A (Credit: 0.50)This one-semester course is intended to help you gain familiarity with the fundamentals of the
business and marketing worlds. This course has 14 lessons organized into 4 units. Each unit
has a Unit Activity, and each lesson contains one or more Lesson Activities. Unit Activity 4 is a
long-term project that you willwork on throughout the duration of the course. As part of this
course, every student has to join a student organization, such as FBLA and BPA, and be an
active participant in all events and projects of the organization. As a member of a student
organization, you should:
Participate in all the activities of the student organization you choose to join.
Keep a record of your participation in meetings, programs, and projects.
Take notes about the history, purposes, and goals of the student organization.
Identify the benefits and responsibilities of membership in the student organization as a
student and in professional or civic organizations as an adult.
Use a computer to record the information above and process it to create a slide
At the end of this semester (as part of Unit Activity 4), you will create and submit the slide
presentation describing the points above.
This course explains the importance of essential career skills, such aspositive work ethics,
integrity, and self-representation. It also discussesfunctions of marketing and advertising
functions. The course also explains the importance of segmentation, positioning, and marketing
research in advertising. In addition, the course emphasizes the significance of advertising and
marketing campaigns; leadership and conflict management; time, task, and resource
management; and teamwork in a workplace.