Grade 15 - Business Management and Administration Cluster

Careers in Marketing Research (Credit: 0.50)

Introduce students at your school to careers in marketing research with this Career and Technical Education (CTE) elective for grades 9-12. Throughout the semester-long course, students gain an appreciation for the process of investigation and problem analysis as they use research to produce key marketing statistics that are communicated to management and used throughout organizations in the business world. Other topics of study include the execution, interpretation, and presentation of marketing research.